From February 26, 2005, Ukraine's national mobile operator Kyivstar has been serving as the International Mobile Operator and the International Presenting Sponsor for the Eurovision Song Contest 2005, having signed an appropriate agreement with the European Broadcasting Union.

A careful selection of the potential sponsors from the EBU side had preceded signing of the agreement, so everything was taken into account - from the reputation on the national and international markets to the popularity among the consumers. No sooner had Kyivstar met all the EBU's requirements, than it proceeded to work: apart from the sponsorship package, the company's specialists have developed the purpose-made communication program for supporting the Eurovision Song Contest 2005 named "Ukraine is the Heart of Europe".

This program aiming to extend the atmosphere of the European music holiday and unity throughout the whole country was officially launched in Ukraine on April 11, 2005. Along with the purely technical services, such as SMS support of contestants, mobile telephone information service, Kyivstar information stalls etc, the program will comprise a number of art events.

These will culminate in a tremendous enchanting show, which will simultaneously take place on Kyiv's Maydan Nezalezhnosti (Independence Square) and the central squares of five other Ukrainian cities on the eve of the Song Contest's semi-final.

So, on May 18, pop singer Ruslana, whose last year victory guaranteed Ukraine's hosting of the Eurovision Song Contest 2005, will "light up" a symbolic "heart" of Ukraine. With the light of their own mobile phones all the people on the show will be able to attest to Ukraine's turning into a big Europe's heart. This will be followed by the presentation of the new song "U Rytmi Sertsya" ("In the Rhythm of the Heart"), which promises to become the Song Contest's original music symbol, by Ruslana and a group of children.

Together with launching the "Ukraine is the Heart of Europe" program its press centre began to work. The press centre's goal is to help Ukrainian and foreign journalists in collecting information about the process of preparation to and the course of the Song Contest as well as about the "Ukraine is the Heart of Europe" program at first hand.

Kyivstar's direct support of the contest has to ensure transmission of exclusive news and comments. www.eurovision.kyivstar.net online resource has become the press centre's main information source. www.eurovision.kyivstar.net is Ukraine's first and unique website devoted to the Eurovision Song Contest 2005 that features WAP- and PDA-versions and helps receiving information instantaneously and from anywhere by mobile telephone.

Within the press centre activities the series of media events for Kyivan and regional journalists are planned to be held. These are a Ruslana's new song presentation and "Eurovision in Ukrainian Way" press briefing to name a few.